image of the world
Don't worry about bandwidth!
Soon we will all have infinite bandwidth for no cost.

Heard that before?

In fact it is not true for the majority of the world's population. Many people in remote locations and the developing world do not have fast Internet connections and won't be getting them any time soon.

This is why Aptivate has written a set of Web Design Guidelines for Low Bandwidth, at a time when web site optimisation seems to be going out of fashion.


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